Don't End up with a Bad Partner
A client in the insurance industry requested an engaging way to communicate their unique product: protecting owners from gaining unwanted business partners resulting from the death of an existing business partner.
The campaign was developed by the creative director and copy was developed for various types of media. Following the branding created by our design team, and images selected by our creative director, I created digital ads featuring motion graphics. There were several "personas" our team developed that potential customers might want to avoid, and used these visuals across social and traditional media.
