Law Firm Branding
While working for a marketing agency I had the opportunity to define and create brand guidelines based off the look of a law firm's website. I accompanied the account manager to meet with the client over the course of the project to ensure I understood the client's specific challenges. They required something that was very specific and easy for the attorney's to follow in all of their communications. Two sets of guidelines were developed: one for marketing purposes, and one for the staff and attorney's to use themselves.
Below is a selection of pages from the guide. Some edits have been made to protect the privacy of the client.
